Did you know your book title is responsible for up to 90% of your book’s initial pulling power? If that sounds incredible, did you know your book’s title can grab your potential reader by the collar and pull him in for the read? It’s all within the power of the first impression.
Here are five Q.U.I.C.K. book title techniques to help you title your book well.
1. Quantify your title. Put a number in your book title. Researchers say in titles the twelve or less numbers are best. More often than not using a number serves as an automatic curiosity trigger. When the author wrote Five Quick Book Title Techniques, most people (that are interested in creating a better title) want to immediately go read what five techniques will create a better title.
2. Uplevel your title from mysterious to understandable. I must admit mysterious and creative titles will grab your readers’ attention. But do they finish the job? I mean do they get attention, draw your potential reader in for the read and then deliver or disappoint? The thing to do is craft a creative but understandable title that starts and finishes. For example, my creative and mysterious title “3 Little Pigs Went to Market But One Went Faster” made my readers curious. But the revised version accomplished my goal much better as “3 Little Books Went to Market But One Went Faster.”
3. Ignite interest with your title. Make a big promise and deliver inside your book. When using a big promise, consider carefully and use sparingly; then make your big promise and deliver. Or ask a question that makes your readers want to open your book and read to find out how you answered. For example, one author proposed using the question, “Do All Dads Have to Marry a Step Mom?” He said it was a question his son asked. He believes it’s a question that epitomizes the pain and confusion children of divorced parents feel and more importantly need help working through.
4. Create a catchy title. Marketers and advertisers alike exercise this technique to the max. Why do you think the jingles and phrases stay in our minds for months and years after a commercial has run? If they do it well enough, it effectively brands their product or service. In the same way, create a catchy title that resounds in your readers’ minds. Use alliteration, rhymes and catchy phrases. Alliteration is using words in succession that start with the same letter. Alliteration also happens when titles include repeated consonants. Did you notice the alliteration ‘title techniques’ in this article’s title?
5. Keep your reader in mind. Consider the biggest need or challenge of your audience. In your title indicate the solution is inside the pages of your book. Or make an offer in your book’s title to reveal industry secrets. You’ll gain extra interest for your book. All because everyone wants to discover the well kept secrets of their field. The word itself ‘secrets’ implies you are getting something you’re not supposed to have access.
Don’t delay any longer. Now is the time to create the best title for your book. If you don’t create a catchy title for your book, your message may never receive the sales and attention it deserves. So, use the five Q.U.I.C.K. techniques above: quantify your title, uplevel to understandable, ignite interest with a question or big promise, create a catchy phrase and keep your reader in mind. You have the techniques; now go create your best title and prosper!