You’ve decided it’s the right time, for you to sell your home. While this decision may be based on a variety of considerations, the first decision, the homeowner needs to make (next), is selecting the right agent, for him. One should thoroughly interview prospective agents, and discuss, in advance, considerations, philosophies, perspectives, systems, approaches, etc. One of the most important discussions should be about how one might market the particular property, in order to achieve the homeowner’s needs, concerns and objectives, with the best results. This article will briefly examine and discuss 6 real estate marketing considerations, alternatives, and options.
1. Conventional advertising: Traditional, or conventional advertising/ marketing approaches, include using newspapers, sending postcards, mailings, etc. Over the past decade, there has been far less attention to these methods, because of buyer’s reading policies, widespread use of the Internet, costs, etc. However, this is still a needed, necessary, useful format and media, especially if done, with professionalism and focus!
2. Social media/ internet: There are many popular real estate websites, including: Trulia, Zillow, Realtor.com, MLS, real estate broker sites, etc. In addition, there has been a widespread emphasis on effectively using Social Media, etc, which garners widespread focus and attention. The advantages of this method, include attracting potential buyers, and minimum costs.
3. Word of mouth: Wise Realtors realize, the best form of marketing, is word of mouth! Superior real estate agents, have a following, and references from former clients and customers, generally, produce the finest results!
4. Open Houses: There are two types of Open Houses: 1) Broker’s Inspections; and 2) Consumer Open House. One promotes these, via a combination of the previous 3 methods, as well as by using well – situated signs. The basic advantage of these, is it permits lots of exposure, and there is an adage which states, the more potential buyer views, the better the possibility of a sale!
5. Staging: Certain homes might benefit from the services of a Professional Home Stager. Homeowners should discuss this, with their agents, including the benefits, costs, needs, options, etc.
6. Niche marketing: Does the specific house, fit into a particular niche? Are there, perhaps, certain groups of buyers, who might have a better chance of being attracted to this home? How might one focus on this group, if applicable?
Houses don’t sell themselves. Real estate professionals proceed with a quality, overall marketing system, and customize the best one, for the particular client’s property!