If you’ve spent any time surfing the Internet, you’ve seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function. If you click on them, your Internet browser will take you to the advertiser’s Web site.
Marketing is the lifeblood of every business. In this digital age, increasing sales as well as revenues are tantamount to being able to successfully use available marketing technologies. There are many ways to get your marketing message across, don’t underestimate the value of online display advertising. This type sells your product or service through visually appealing text as well as graphics, animation and video.
Did you know that the banner ad is about 18 years old? However, as with any form of marketing, the most important question is always do they work? The answer depends on many factors such as creative, targeting the right audience and advertising on the right websites. But ultimately, when done right, banner ads are an effective way to reach your target audience. And reaching the right audience, in the right context, with the right creative, can make for an incredibly successful digital campaign.
Whenever it comes to online advertising, Banner advertisement is always the preferred way to market your brand. Many marketers talk about the fact that banner advertisement is not effective, and I believe that’s not true. When it comes to branding, banner advertisement is always one of the most effective ways to market your service or just to make people know your brand. What really matters is design of your banner.
If you effectively exploit the inherent advantages of banner ads, you can raise the public’s awareness of your product or service along with your bottom line.
Here are 10 benefits why you need to give it a chance:
- It completes your branding circle.
- Avoid expensive long term contracts.
- Capturing the market through re-marketing/re-targeting.
- Look like a big fish and gain trust.
- Benefit from “Geo-targeting.”
- Entice your target by knowing their interests.
- Get the ads featured on relevant sites.
- Use complete transparency to your advantage.
- Take advantage of A/B split testing.
- Enjoy lower marketing cost.
Online display advertising campaigns are great strategies that can improve the visibility of your product and brand. It is an efficient way that can help you adapt with the demands of the times and to evolve an effective marketing plan and strategy.