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Different Types of Online Advertisement

There are different types of online advertisement trying to grab our attention on the internet. While some prove to be effective, the others tend to annoy the visitors. Which form of advertisement should you follow to generate more traffic to your website or increase sells?

1. Text Ads:

Text ads are advertisements displayed in a simple, text-based hyperlinks form. According to Business 2.0, text ads are the best form of online advertisement. People tend to click more on text ads than banner ads. Since no graphics are used, text advertisements use catchy phrases to grab visitors’ attention. The advertisement does not exceed more than 5 sentences, making the visitors curious and the clicks are more as they want to read more. Pay Per Click ads are usually text ads.

2. Banner Ads:

Banner Ads have been around for a long time. Banners are usually 468×60 pixel animated and linked (link to your website) graphics that highlight your product/services/offer that appear on top on commercial websites. Banner ads are usually sold by CPM (cost per thousand views) or by click-through i.e. you pay only when it has been clicked. There are different ways to post banner ads. One way is banner exchange where you can display someone’s banner in exchange they display yours. You can also pay a publisher for displaying your banner or you can pay a banner network to publish your banner on various sites. With banner ads getting so popular and common these days, people are trying different methods to grab visitors’ attention. The more creative you get, greater possibilities of your banner getting clicked.

3. Pop-Up Ads:

This could be the most annoying and avoided form of online advertisement. It works when a certain website opens a new browser window displaying the advertisement. Pop-up ads are not given much preference with so many pop-up blockers available. Hence they aren’t much favored by marketers or visitors.

4. Sidebar Ads:

Sidebar Ads are also known as skyscraper ad are similar to banner ads but are placed vertically than horizontally. The height of a sidebar ad can be up to 600 pixels or more and are usually 160 pixels wide. Sidebar ads have advantages over banner ads since they are larger and you cannot scroll a sidebar ad like a banner ad. A sidebar ad has a click-through rate of 1 percent (10 clicks per 1,000 impressions) or about two to three times than that of a banner ad.

5. Floating Ads:

Floating ads are ads that appear when you first go to a web page and they fly or float on the page for 5 to 30 seconds. When they appear on screen, they usually obscure your view of the page. Floating ads appear every time the page is refreshed. One of the main reasons for the popularity of floating ads is cause of their attention grabbing ability. The other reason is, they are unavoidable and prove to be more powerful than banner ads or sidebar ads. Floating ads have a high-clicking rate averaging about 3 percent (i.e. 30 people will click through for every 1,000 impressions of a floating ad). The drawback of floating ads however is that they can really annoy visitors. The thing is the more they get used to it, the more common it’s going to be.

6. Unicast Ads:

Unicast advertisements are well-liked and adopted a lot these days. A Unicast ad is a T.V commercial that runs in pop-up window. Enriched with audio/video content they can last anywhere from 10-30 seconds. Unicast ads have 5% click through rate (50 clicks per 1,000 impressions). The ability to click on the ad for more information makes this form of advertisement much better than T.V commercials.

7. Interstitial Ads:

Interstitial (which means “in between”) advertisement is a page that is inserted in between the current and destination pages. These are also known as transition ads. The reaction of the visitors usually depends on how entertaining the message is. An interstitial ad is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.

The type of advertisement to follow usually depends on the type of business and your marketing budget. The target is to grab visitors’ attention and drive more traffic to your website.


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