In this modern world, most businesses have crossed the boundaries of time and space. An American pharmaceutical company located in Boston has its inventory done by an Indian company located in New Delhi. The thriving business of call centers has spurred other businesses which cater to the millions of employees who work at night. One of the businesses that tremendously evolved in recent history is the 24 hour convenience store. 24 hour convenience stores offer all that a working man needs at any time of the day. Whether it is a cup of coffee, a pack of cigarettes or an instant hot meal, he can get it fast and without interrupting his work. Another are the drive through restaurants and diners which offer both quick and full meals for employees who choose to get have their meals in jiffy and go back to work.
The mushrooming of 24-hour convenience stores, restaurants, and diners also brought intense competition. One is trying to upstage the other for a bigger share of the market. Promos for cheaper and quicker meals are prevalent. An effective way to advertise these offerings is to put an announcement that is not only visible and attention grabbing. This is most important as the target market has little time to make choices. Most of the time, these are dictated by what entices them the most. It is in this aspect that Neon Signs can very well help. These are not only attractive way for advertising what the establishment offers, it can also sustain the rigors of a 24 hour operation.