For the network marketer who is new to online marketing, here are some steps you need to follow to help drive paid traffic to your multi-level marketing (MLM) squeeze page:
- Use relevant keywords in your advertisement group: When you choose a keyword or keyword phrase around which to base an ad group, the main keyword as well as those in the group must be relevant to each other. Keep nonrelevant keywords out of the ad group. If you feel the nonrelevant keywords are very important, then make separate ad groups around those keywords.
- Make your ad group relevant to your advertisement: Make sure you use the main keyword in your ad no more than once. When you do this, Google will associate your ad and ad group and help reduce your cost-per-click (CPC). By reducing your CPC, you reduce your advertising expenses further.
- Make sure your landing page is relevant to your advertisement: When Google’s spiderbot scans your campaign and finds that your ad is consistent with the title of your landing page, you are rewarded. When a search engine user searches for a keyword that you are targeting, clicks on your advertisement, and then sees their search term in the title of the page they arrived at, Google will consider that relevant.
Once you have completed these steps and your advertising campaign is up and running, you will have achieved some clicks on your ads. By reducing your CPC, your Quality Score improves. The better your Quality Score, the higher your position is in the sponsored links section of the Google search engine. Your higher ranking in the sponsored links section will result in more quality clicks to your ads and a higher click-through-rate (CTR).
What a high CTR means to you, the internet network marketer, is that you benefit by having more visitors to your squeeze page, building your opt-in list, and increasing the number of sales. If you heed this advice, you will find a big difference between your income and your expenses in Google advertising.