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Introduction to Pay-Per-Click Advertising

Have you ever wondered how people can afford to run those great web pages you use all the time as resources? Or how people make a living blogging in their pajamas? There’s a lot of hidden money online if you know where to look for it. As those who on the road to internet success know, one of the best and most stable sources right now is selling pay-per-click advertising on your web site.

Unlike advertising on television or radio, web advertisers know exactly how many people saw their advertisement on your website. It’s often even possible to know who they are or where they are from. This means advertisers can pay you in accordance with how well you demonstrably advertise their product. In some cases, that means pay-per-impression (PPI) – a small payment for each time a web surfer views the advertisement. For most people however payment only comes per-click – each time a web surfer actually clicks on an advertisement.

This is good news and bad news for those on the road to internet success. It’s much easier to get people to see an advertisement than to click through on one and actually check out the product. That makes it very nice to get impression payments. However, a clicked ad is worth much more to an advertiser, and they’ll pay a premium for each person you can send them in this fashion. How much? For most people, it’s pennies per click. In some cases, however, for extremely hot items it can go up to a hundred dollars for each click.

If you are on the road to internet success, PPC can be a very lucrative addition to your website monetization plan, as you can see. You want primarily to get good conversions – that is, you want your viewers, who you probably aren’t getting paid for, to convert into clickers, people who check out your advertisements. You also want to get very good traffic to your page. With great traffic, you can capitalize on both PPI and PPC. If your click-through rate is over 1%, you should be bringing in pretty good PPC money if you have any traffic at all.

That’s not to say PPC has no problems. Payments through this unique advertisement system would be higher were it not for abuses in the past; PPC revenue was so good that fraudulent clicking on advertisements became a serious problem, and for a little while it was impossible to make any money at all with PPC. Today, if you abuse your PPC, Google will kick you out of their revenue program Adsense, by far the best overall simple ad-monetization package for today’s web content providers.

If you fail to create a nofollow code in your HTML, PPC can cause another problem that will affect revenue on your whole page. Nofollow prevents certain links from being registered by Google and affecting your page rank. If you are linking to advertiser sites, their status in Google can affect your page rankings. For this reason, you should know what you’re doing with HTML coding before adding PPC campaigns.

One last problem seen by those on the road to internet success; PPC and PPI campaigns can sometimes wind up with you advertising your competitors. This is why you should read everything in your setup to ensure you don’t have one slip in.

Still, overall for the pure content provider, PPC advertising revenue is the best way to monetize your blog or site and still keep it honest and real. It also costs you nothing but a little time and attention. PPC is one more piece of the puzzle as you work your way down the road to internet success.

To your internet marketing success!


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