If you own a business or work for an advertisement company, then you must be aware of the importance of a logo design in the business world. When you are not present, your logo represents your business. When you are not in stores to tell people which products are manufactured by you, it’s your logo that tells everyone. Hence, your brand identity helps you grow your business if you manage to create it powerfully, effectively and attractively. Other than representing your business, your logo design also helps you promote your products both online and offline, because it is a prominent feature in advertisements.
No matter what platform you use to promote your business, your logo will always be there. Without your brand identity design, your advertisements and marketing campaigns will be useless. After all, how will your market be able to relate you to your business and products? This shows that your brand identity design works as the face of your business. Just as we all have a face through which we are recognized, businesses also have a face in the form of logo through which they are recognized. So, if you don’t have your brand identity design yet then the first thing you need to do is to get it designed.
Now, different platforms will provide you with different requirements in terms of the size of logo. For example, if you intend to grow your social network then you will join sites like Facebook, MySpace, etc. to meet new people and connect. To promote your business there, you will of course have to use your logo, but the size they ask for may be different as compared to the size you have. So, if your logo will lose its details at the time of resizing, then you will only end up destroying your brand image. Hence, ensure that your logo is resizable as well as scalable.
If you intend to promote your business via banner advertisement, then your banners will be life-less without your logo design. People won’t be able to relate it to your business and, hence, your efforts and money will be wasted unwisely. It doesn’t matter whether you want to create a banner for online advertisement or offline advertisement, your logo must always be there to tell your market that this promotion of offer belongs to your business. This way you will be able to direct them to your website or store.
When it comes to promoting your business offline via banners, then you have the option to create nice and catchy banners with attractive content and design and place them in appropriate locations to grab the attention of your market. Your content and design will get your market interested and your logo will tell them what company this offer is from. Hence, advertisement without a top quality business logo will be useless both online and offline.
One important lesson that we learn from this discussion is that your logo has to look attractive and professional as well. So, don’t hire a cheap designer and ruin your image. After all, you’ll be using your logo on your products as well as in your marketing material. So, don’t ever compromise on quality and you will see the benefits of this practice very soon.