An upcoming marketing campaign often causes a lot of tension and stress. Decisions have to be made as to what type of promotional gifts and products have to be selected, campaign deadlines to be met, and so on. Without a doubt, one of the favorite choices of advertisers is promotional clothing. With a wide array of designs and styles to choose from, advertising with clothing is bound to be a success with current clients and prospective customers.
This type of giveaway is preferred by 90% of the recipients. For them, these gifts are not just fashion statements; they are a symbol of being at one with a bigger entity and of taking pride in being a part of a credible and trustworthy company.
You can consider garments as walking advertisements for your company. Every time a recipient wears that particular promotional attire, they are in effect displaying your company logo to everyone they meet. Think about the number of places a person wearing your apparel can go to in one day. What if ten, twenty or thirty of them are wearing that same attire? Can you imagine the fantastic potential of your advertisement?
Your company logo and message will be displayed in shopping precincts, marketplaces, offices or any place where people congregate. It doesn’t take a stretch of imagination to know that maximum exposure of your ad will increase the probability of new customers which, in turn, equates to more sales.
The Long-Term Effect:
Receiving products like caps, sweatshirts, jackets or polo shirts makes your clients and potential customers feel as if they are a part of your business. They get this feeling of being wanted and appreciated which makes them want to do more business with your company.
Employees, on the other hand, will be grateful for being appreciated for their dedicated work and will be inspired to perform even better in their work. This creates loyalty in your work force and strengthens the team spirit.
These types of products promote a high degree of employee and client retention which is paramount to the long term success of your company. It is, without a doubt, an affordable and wise use of your advertising money.