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The Advertisement I Like the Most

Advertising is one of the key reasons behind the success of any product today. When a product is released, it has to be sold. For the purpose of selling and marketing ease, it has to generate buzz in public, so that the people should notice it, they should talk about it and most important concern is, that they should purchase it.

Making you remember the product is not a criterion – Even stupid ads played again and again during prime time will make us remember the product. You may have a superior quality product, but if it is not advertised and sold, it’s a waste more or less.

To illustrate the point an advertising guru makes the crude, but apt comparison that a fish lays hundreds of eggs in one go but stays quiet about it. A hen lays one egg but announces it to the world with a loud cockadoodle doo. And the difference is pretty obvious- not many of us can boast of eating a fish egg whereas most of us cannot do without the hen’s egg as part of our daily diet. So if you want your product to be consumed, you better let it be known to the world.

Certain people might have their own definitions about advertisement, like “Ads are too boring”; “they interrupt good movies”;” They reflect the greed of their manufacturers”; “They are too annoying”; “90% of Ads are stupid’.

But let me tell you certain Ads have a spark. They reflect the creativity of the genius who has made it with so much compassion and hard work.

Well I find the funny ads more appealing and a treat to watch. They attract my attention with an ease and tend to slip easily down in my memory lane. I love the Advt of “Axe Dark Temptation”. No doubt it is a kinky and bold advertisement, but when you are advertising for a toiletry brand which makes perfumes and deodorants for men, there is anyways very less scope of innovation. I think the ad maker has done a great job. It is for sure interesting to see a guy getting transformed into a chocolate after applying the “Axe Dark Temptation”. The female psychology is very well studied and the message is conveyed absolutely innovatively. We all know that after a 24 carat diamond ring, there are chocolates which are gifted to gals to seek their attention.

What a brilliant, bold and funny way of representation. I just loved it. Moreover the choice of the background score is also perfect. “That’s the sweet touch of Love” blends so well with the feel of the advertisement. I would give this advt a perfect ten on ten score, for such an awesome depiction of the message for the right target audience.


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