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The Basic Principles in Sales Letter Writing

A well-thought, carefully planned sales letter is the one that invokes an air of authority without too much drama of persuasion when read by prospective clients. This is a good sales letter as it deviates from the usual and traditional ways of selling a product. Now, to do that, a few, simple guides can help you achieve it.

 Drive prospective client’s attention to read the sales letter through your sales letter heading or title. Sales Letter writers should realize that the header plays a vital role in capturing the attention of the reader. Otherwise, thinking it insubstantial will make the header mediocre and unessential.

 Include on your sales letter the enormous benefits clients may obtain from purchasing it. There are some sales letter that over hypes their benefits. I think this is just fine as long as the testimonials provided can redeem the exaggerated statements.

 Place testimonials. You may want to include the personal testimonials of your old and new clients. This is going to be helpful in re-assuring the statement of benefits on your sales letter.

 Do not forget to include other informative and relevant bits of information about the product. This, of course, will include not only the benefits of the product but showing the client that you have a deeper understanding of their problems and issues resolvable by your product.

 You may include as a form of marketing tactic, some promotional freebies like providing money back guarantees, free gifts upon purchase and the like. People just love receiving gifts. I think it is a better way to goad clients to buy your products.


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