From the creation of the Classified advertisement, it has been a major aspect of the business community of US. Initially it has evolved as section in the daily newspaper and it develop its own culture to the present state. There are many aspect and features playing in making the powerful classified ad, which can attract the customers and parties. We have many customers that are more relevant from almost all sections of the business. Thee we have to draw a strategy to attract all those customers. It is not a easy job to attract the readers and make them read our ads.
The right approach and the focus on the customer needs can deliver the results. When creating the classified ad makes sure the customer is the center of the idea than the product features and benefits. First we have to set the goal that where we want to go and what we have to achieve by the ad given. Create and imagine questions that arise when a customer read a classified advertisement.
Knowing about who our target customer is and what is his expectations can be is the first thing we have to ask ourselves and find answers to these questions will give us a clear direction. The next part is the timing of the advertisement. When we have to place the ad whether it is published daily or on Sundays or on the festival holidays have to be decided, before releasing the advertisement. The next thing we have to consider that where we have to place the advertisement that is the channel, which can deliver the results we expect. These are the preliminary works; we have to do before placing the classified advertisement.